App / Web / Branding

kindcody

kindcody is an online therapy service that connects counsellors with people in need of counselling. Our platform assists our users with their client base, calendar management and helps them create new connections. Our features range from simple bookings all the way to an online counselling community which enables the growth of their session quality.

Customers are the heart of kindcody and to ensure we do not break it we thoroughly vet all of our counsellors. Our bookings are entirely private between the user and the counsellor with HIPAA compliances as well as end-to-end encryption. We believe in doing the right thing and provide an affordable service regardless of the topic of discussion.


My role in kindcody was creating the brand, brand guidelines, website design and app design for the first phase of the business. The team had a leadership mixture of a software developer, business strategist and creative director.

After sessions of brainstorming with different word combinations, colours schemes and researching the competitors, my team and I hand picked a green pastel as a primary colour because of the representation and reputation it has in the medical industry. To emphasise the emotion of safety, the font we’ve picked for the logo makes use of softer edges and bolder letters which helps us emphasise the emotion we’re trying to showcase

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